As Nature Intended

Naturae Decor set out to redefine artificial greenery—not just as a decorative element but as an effortless way to transform any space.

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Challenge

Naturae Decor had established itself as a provider of artificial plants and trellises but needed to solidify its brand identity in a competitive home and garden space. The challenge was twofold: (1) shift consumer perception from artificial greenery being a substitute to a practical, stylish, and durable enhancement, and (2) drive online sales while positioning Naturae Decor as the go-to brand for backyard transformations.

Strategy

We anchored the brand around the statement: "We own your backyard." This positioning emphasized convenience, design, and the idea that a Naturae Decor backyard isn’t just a space—it’s a statement. The marketing strategy focused on:

• Elevating product storytelling: Content showed real-life applications, making the brand aspirational yet attainable.
• Influencer collaborations: Partnering with home and garden influencers to showcase effortless transformations.
• Retail-first digital strategy: Aligning content with Lowe’s and other retail partners, guiding consumers from inspiration to purchase.

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Results

• Increased organic engagement: +120% growth in social media interaction.
• Expanded brand trust: Increased UGC and influencer-led content drove a more engaged community.