In a market filled with skepticism around composite materials, the challenge was to establish trust while emphasizing the long-term value of Fort Decking products through real-world applications and expert-backed content.
Challenge
Fort Decking entered a market where customers were often skeptical about durability, long-term value, and the aesthetic appeal of composite decking. The challenge was to establish Fort Decking as the premium solution—combining strength, beauty, and sustainability while reassuring consumers that their investment was worth it.
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Action
Strategy
We built a brand identity that focused on resilience and refinement, positioning Fort Decking as the ultimate choice for homeowners who want decks that outlast and outperform. The approach included:
Bold messaging: “Your Deck, Your Castle” became the core brand ethos.
Trust-building content: Educational campaigns highlighted durability tests, real customer installations, and maintenance-free living.
Trade-focused marketing: Targeting contractors and designers with technical content and incentives to recommend Fort Decking over competitors.
Results
Increased Amazon Sales : Significant uplift in online sales, driven by content tailored for Amazon users and a strong brand positioning that highlighted durability, low maintenance, and long-term value.
Stronger brand authority: Fort Decking became a go-to name among premium outdoor solutions.
Retail & B2B expansion: More partnerships with top-tier retailers and builders.
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